Branded Women in U.S. Television

Branded Women in U.S. Television

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.Shana Heinricy, a€œThe Boob Tube: Authority, Resistance, and Dr. 90210, a€ in Fix Me Up: Essays on Television Dating and Makeover Shows, ed. ... Adam Shatzkamer, a€œEntrepreneur and Former Real Housewife of New York City, Jill Zarin, Speaks to Rutgers MBAs, a€ ... Laurie Ouellette (Malden, MA: Wiley Blackwell, 2014), 451.

Title:Branded Women in U.S. Television
Author: Peter Bjelskou
Publisher:Lexington Books - 2014-12-18

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